As Senior Art Director and Lead Creative, I conceptualized, presented, and directed the adidas 2025 Back to School commerical campaign—a comprehensive initiative encompassing Kids, Teens, and NIL athletes. I led a multidisciplinary team of designers, photographers, stylists, and more, ensuring the campaign authentically represented the adidas brand.

Beyond delivering over three months of e-comm and paid media assets, I spearheaded the creation of a Retail Toolkit, enabling partners to seamlessly adapt the content for in-store communications.

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