At Happylucky, we built the adidas Women’s Community in New York and Los Angeles through community-focused events, celebrations, workshops and in-store activations. Our focus was on providing local women with the necessary support to learn, grow, and make meaningful contributions to their communities, themselves, and each other.

I developed the handlettered branding for the program as well as design and ideation for individual events such as International Yoga Day, Women’s World Cup watch parties, community birthday parties, and more. I lead creative for all promos, signage, design, and creative execution on-site, as well as concepting and design for the various activations going on at each event.