Role: Creative Direction, Art Direction
Showing up in the AI overview as well as the #1 spot on Google search, this video for How to Clean Running Shoes proves to be a useful piece of content for those looking to give their trainers a new life. 

I concepted, storyboarded, and directed all aspects of this piece—from casting and product selection to props, on-set direction of talent and videographer, motion graphics, and the final edit.