Role: Art Direction
This seemingly simple topic actually provides a huge organic search opportunity for adidas to answer to those looking for creative and helpful ways to lace their shoes. From style-focused ways to lace sneakers, to functional lacing to keep your foot in place while running, these articles clearly showcase the lacing styles through colorful imagery and easy-to-follow GIFs. Creative Ways to Lace Sneakers now holds the #1 search result on Google, and How to Lace Running Shoes holds the 7th spot.

Check out the full editorial articles, here and here.