Role: Art Direction, Design
Ahead of the FIFA Women’s World Cup, adidas tasked us to showcase 5 ways to style a soccer jersey for various occasions. The creative direction aimed to seamlessly merge fashion and sport, offering inspiration to a Gen-Z, female audience. The photography treatment is high contrast and saturated, and behind-the-scenes camcorder footage offers lighthearted video content for adidas social channels.

This currently ranks 2nd in organic Google search for ‘how to style a soccer jersey’.

Check out the full editorial article, here.