The Reebok Puremove+ product offers Motion Sense Technology for all body types — it tightens when you move quickly and loosens when you don’t. To highlight the innovative product, we used an otherworldly backdrop to create striking photography with a stripped-down attitude.

I worked on and presented the original pitch for this art direction to client, seeing it through to the creation and design of the global toolkit, design of the tech logo lockups, and all digital on-site assets for the Puremove+ campaign and product landing pages.