This project encompassed in-store comms and window designs for all adidas doors across the country. For flagships, we adapted the Supercourt toolkit into immersive shopping experiences, telling the story of the classic adidas silhouette within museum-inspired, neon-lit scaffolding.

I concepted the museum-style art direction for the experiential piece of this, pitching to client and working with 3D designers to bring that vision to life. I also worked on production files for windows and in-store comms, prepping those for print and documenting each piece in an overarching DTC toolkit deck.